Jan 22, 2026
·Max Meyer
For many football fans, attending the Super Bowl is a once-in-a-lifetime experience. But with ticket prices often skyrocketing into the thousands of dollars, knowing when to buy can save you a significant amount of money.
We analyzed SeatGeek’s ticket data from the 2016 Super Bowl (Super Bowl 50) to the 2025 Super Bowl (Super Bowl LIX) Super Bowl, though we excluded the COVID-affected 2021 game. The data revealed clear patterns in ticket pricing and uncovered a strategy that every potential Super Bowl attendee should know.
Recent Super Bowl Data: Average Ticket Prices Leading Up to the Game
We pulled the average ticket price at SeatGeek across nine Super Bowls for each day from 14 days out to game day. If you’re interested in the visual data, check out SeatGeek’s Super Bowl Ticket Price Tracker. Here’s what we found:
Days Before SB | Average Ticket Price | % Change vs. 14 Days Out |
14 | $7,519 | Not applicable |
13 | $7,599 | +1.1% |
12 | $7,397 | -1.6% |
11 | $7,067 | -6.0% |
10 | $6,827 | -9.1% |
9 | $6,298 | -16.3% |
8 | $6,077 | -19.2% |
7 | $5,770 | -23.2% |
6 | $5,641 | -25.0% |
5 | $5,584 | -25.8% |
4 | $5,310 | -29.3% |
3 | $4,953 | -34.1% |
2 | $4,675 | -37.8% |
1 | $4,638 | -38.3% |
0 (Game Day) | $4,457 | -40.7% |
Why We Skipped the COVID Super Bowl (LV, 2021)
Super Bowl LV, held in Tampa during the pandemic, was an outlier in ticket pricing. Limited stadium capacity, uncertainty around fan attendance, and heightened demand for scarce tickets drove prices unusually high and volatile compared to other years. For example, prices started at $16,484 two weeks out, far above any other year. Because this year doesn’t reflect normal market behavior, we’ve excluded it from our average calculations.
What This Recent Super Bowl Ticket Data Suggests About When to Buy Tickets
By looking at the average prices across nine recent Super Bowls, a clear pattern emerges that can help fans time their purchases to get the best deals.
1. The Highest Prices Are Right After Matchups Are Set
Across almost every Super Bowl we looked at, ticket prices are highest roughly 14 days before kickoff, right after the teams are finalized. The only exception was Super Bowl LIV in 2020 (Kansas City Chiefs vs. San Francisco 49ers in Miami), where gameday prices ended up slightly higher than the 14-day mark. Otherwise, this “excitement premium” occurs because fans rush to lock in tickets early, creating high demand for limited inventory.
2. Prices Drop Gradually as Game Day Approaches
After the initial spike, ticket prices consistently declined steadily. The biggest drops occur in the last week, with prices falling around 25-40% compared to the 14-day mark.
For example, the average ticket 7 days out costs ~$5,770, or 23% less than two weeks out.
On game day, tickets average $4,457, a 41% drop from the peak two weeks prior.
3. Minor Fluctuations Occur
Some small price bumps happen 10-12 days out as early buyers compete for prime sections, but the overall trend is downward. The data suggests patience generally pays off.
How to Use This Data to Shape Your Super Bowl Ticket Strategy
Ticket prices are typically highest right after the Super Bowl matchups are announced, around 14 days out, as fans rush to secure the best seats. This early period is ideal for buyers who prioritize choice of location over price.
As the game approaches, prices generally decline gradually, with the biggest drops often occurring in the final week before kickoff. Monitoring the market during this time can help fans spot opportunities for savings without missing out on available tickets. Historically, game day or the day before offers the lowest average prices, with potential savings of up to 40% compared to early purchases.
Why SeatGeek Is the Best Place to Buy Super Bowl Tickets
SeatGeek makes it simple for fans to find the right tickets at the right price, with tools and guarantees designed to make the Super Bowl experience stress-free:
Verified tickets with Buyer Guarantee – Every ticket listed is authentic, so you don’t have to worry about scams or invalid entries. Plus, SeatGeek’s Buyer Guarantee ensures your tickets are delivered on time, giving you peace of mind.
All-in pricing and transparency – Every ticket shows the total price upfront, including fees, so there are no surprises at checkout. You can compare prices across sections and seating levels, helping you make smarter purchasing decisions and plan your budget accurately.
Easily identify the best value – Tickets are scored to show how they compare to others in the same section, letting you quickly see which options represent a great deal. This rating, called Deal Score, takes into account both seat location and price, so you can instantly identify the best value without endless scrolling or guesswork.
Interactive seating maps and filters – Explore the stadium virtually, view available seats, and filter by section, price, or ticket type to find the perfect spot with ease.
Flexible options and market monitoring – Whether you want to secure your ideal seat early or wait for last-minute price drops, SeatGeek’s tools make it easy to monitor the market and purchase with confidence.
📁 Categories: Super Bowl