March 12th, 2024
After a successful five seasons, SeatGeek will continue to power the club’s ticketing technology
SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced a multi-year renewal with Middlesbrough FC of the EFL Championship. The renewal extends SeatGeek’s role as the club’s primary ticketing technology partner.
After five outstanding seasons, Middlesbrough FC has chosen to renew its partnership with SeatGeek, citing the platform's cutting-edge backend technology and its track record of successful partnerships with top-tier sports entities across the UK. This renewal reaffirms the company’s dedication to collaborating with Middlesbrough FC to modernize the digital ticketing experience by fast-tracking the adoption of Mobile Season Tickets and Match Tickets, ensuring fans at The Riverside Stadium enjoy a more efficient ticket-buying experience.
"When Middlesbrough approached us in 2019, our focus was elevating the fan experience and optimizing customer service using our powerful ticketing technology," said Peter Joyce, Managing Director, EMEA at SeatGeek. "Since then, I’m delighted that we have not only met but exceeded the club's expectations for an enhanced match day experience. We're thrilled to continue our partnership, equipping the club with the latest technology to deliver an exceptional experience for club staff and all supporters visiting The Riverside Stadium."
SeatGeek has netted a remarkable expansion in football across the globe. Today, SeatGeek’s UK portfolio includes nearly half of the English Premier League (EPL), including Manchester City, Liverpool, and Newcastle United, as well as clubs across the EFL Championship, including Leicester City, Leeds United, Ipswich Town and Stoke City. Across the pond, the company works with several clubs within Major League Soccer (MLS), the National Women’s Soccer League (NWSL) and the United Soccer League (USL). Late last year, SeatGeek also announced its new role as the USL’s Official Ticketing Partner.
ABOUT SEATGEEK
SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features including: Deal Score, its proprietary ticket rating technology; Rally, its event-day operating system; and SeatGeek Swaps, the first return policy offered by a major ticketer. In parallel, the platform's open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.
SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe, including the Dallas Cowboys, Cleveland Cavaliers, Florida Panthers, and Liverpool F.C., as well as the National Football League (NFL), Major League Baseball (MLB), NASCAR, nearly half of the English Premier League (EPL) and multiple theaters across NYC's Broadway. Curious? Visit www.seatgeek.com.