AZ Alkmaar, PEC Zwolle and PSV Eindhoven Extend Partnerships with SeatGeek as Official Ticketing Partner

Eredivisie renewals reinforce SeatGeek’s position as a trusted ticketing technology partner for clubs across the Netherlands

NEW YORK AND THE NETHERLANDS — November 6, 2026 — SeatGeek, the high-growth technology platform transforming live event experience for fans, teams and venues, today announced the renewal of its partnerships with AZ Alkmaar, PEC Zwolle and PSV Eindhoven, continuing as Official Ticketing Partner for three of the Netherlands’ leading football clubs.

The relationships began nearly a decade ago through SeatGeek’s partnership with the Royal Dutch Football Association (KNVB), which supported ticketing across the Eredivisie. Since then, SeatGeek has worked with each club individually on its own ticketing needs and matchday goals.

SeatGeek’s mobile-first ticketing platform provides supporters with one place to buy, manage and use their tickets, with easy transfers and smooth entry on arrival. Behind the scenes, SeatGeek connects data, technology and fan insights to help each club sell smarter, run efficiently and build deeper fan connections. 

The renewals cap a strong year for SeatGeek in European football, following long-term extensions with Manchester City and Newcastle United. The Dutch clubs join a growing client roster that spans the Premier League and EFL in the UK and the NFL, NBA and MLS in the United States.

“The Netherlands has become one of SeatGeek’s most important markets in Europe, and each renewal reflects the strength of the relationships we’ve built with our clubs over many years,” said Jordan Hitchen, Regional Director, EMEA at SeatGeek. “We’ve learned a lot by working alongside all three clubs, and we’re looking forward to building on that work - giving each the flexibility to keep improving its ticketing experience for supporters as their needs evolve.”

AZ Alkmaar

“We are very content to have SeatGeek as our ticketing partner. SeatGeek supplies a modern ticketing system which gives us a lot of comfort. The rules engine of the ticketing system is outstanding and offers a solution for each ticketing challenge,” said Martin Dekker, Ticketing Manager at AZ Alkmaar. 

PEC Zwolle 

“Our migration to Unify was seamless, with the SeatGeek team providing support and guidance throughout the process. Their assistance helped us settle into the system quickly and gave our team confidence from the outset,” said Janiek Kwakkel, Match Organisation & Ticketing Manager at PEC Zwolle. “We’re now getting more out of Unify than ever before, making greater use of its functionality to support our day-to-day ticketing operations. We’re pleased to continue the relationship and look forward to building on that progress together.”

PSV Eindhoven

“We’re pleased to continue our longstanding relationship with SeatGeek as we roll out enhanced ticketing functionality to improve the experience for our supporters and give our team greater flexibility in managing sales and ticketing operations,” said Coen Schroots, Ticketing & Fan Services Manager at PSV Eindhoven. “SeatGeek’s understanding of PSV and our ambitions provides a strong foundation for our continued collaboration. We look forward to building on that relationship and exploring new ways to make buying and managing tickets easier for our fans.''

About SeatGeek 

SeatGeek was founded in 2009 when three live event fans had the crazy idea that modern technology could improve the live event-going experience for everyone — fans, teams and artists. Today, SeatGeek offers a trusted marketplace for fans to easily buy and sell tickets to the events they love and provides primary box office technology for some of the most prominent names in sports and entertainment globally.