February 23rd, 2024
Sheffield United renews with SeatGeek after five successful years using its premier ticketing technology
SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, today announced an extension of its partnership with Sheffield United FC of the English Premier League (EPL). The announcement comes after five successful years as the club’s primary ticketing technology partner. The renewal reaffirms Sheffield United's commitment to providing its supporters with a modern, user-friendly ticketing experience.
“SeatGeek’s advanced technology and dedication to enhancing the fan experience have played a pivotal role in our ability to engage with our supporters in meaningful ways,” said Paul Reeves, Head of Commercial at Sheffield United FC. “We’re excited to renew our partnership and continue to bring innovative ticketing solutions to our fans."
Sheffield United renewed its partnership with SeatGeek because of its platform’s user-friendly backend technology and modern technology infrastructure. Over the past five seasons, Sheffield and SeatGeek have worked together to improve the end-to-end matchday experience and streamlined access to Bramall Lane.
"We're excited to build on the foundation we've created with Sheffield United over the past five years," said Peter Joyce, Managing Director, EMEA at SeatGeek. "Our mission is to continuously push the boundaries of what's possible in ticketing technology, providing fans with seamless access to the clubs they love. Together with Sheffield United, we're setting new benchmarks for fan engagement and operational efficiency in the Premier League."
SeatGeek's modern tech stack allows for rapid optimization and innovation and is a major reason why football clubs across the world use it. In addition to Sheffield United, SeatGeek’s UK portfolio includes EPL clubs Manchester City, Liverpool, Newcastle United and more. SeatGeek also tickets clubs across the English Football League Championship, including Leicester City, Ipswich Town, Stoke City, Leeds United and Middlesbrough. Across the pond, the company is a ticketing partner with several clubs within Major League Soccer (MLS), the National Women’s Soccer League (NWSL) and the United Soccer League (USL).
ABOUT SEATGEEK
SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features including: Deal Score, its proprietary ticket rating technology; Rally, its event-day operating system; and SeatGeek Swaps, the first return policy offered by a major ticketer. In parallel, the platform's open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve.
SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe, including the Dallas Cowboys, Cleveland Cavaliers, Florida Panthers, and Liverpool F.C., as well as the National Football League (NFL), Major League Baseball (MLB), NASCAR, nearly half of the English Premier League (EPL) and multiple theaters across NYC's Broadway. Curious? Visit www.seatgeek.com.